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Concept

             

In 1950, Alan Turing described what later became famous as the 'Turing test': a proposal to test a machine's intelligence. It proceeds as follows: a human judge engages in a natural language conversation with one human and one machine, each of which try to appear human; if the judge cannot reliably tell which is which, then the machine has passed the test. Since the 50's, no machine or computer has ever passed the test.
Angelina sings a version of Yesterday, created through several computer-translations. Project with Catherine Kramer and Steven Ounanian.

           

This project started with gathering stories. Stories of real people in extreme situations, stories of people suffering from paranoid personality disorder and paranoid thoughts. The stories were the starting point for questioning and designing new ways of mobile communication, embodied in three concepts. This was a project for O2 in collaboration with Industrial Design Engineering.


           

The stewardess just told you about the oxygen mask, the life vest and the brace position. You're in an aeroplane and you believe her, you think these things will save your life. But they can't. The only thing the brace position can do for you is preserve your dental records in case of a crash. It keeps your teeth close to your seat number and makes identification easier for the forensic team. In an aeroplane, you are totally out of control.

Larry's Pillow puts you back in control. In case of an emergency, it helps you to take the brace position and straps you up securely. If you then choose to pull the tag, the pillow will inflate and suffocate you. With that choice comes control. You're in control over life and death. You are in control.


           

building of the barbuilding of the barKPN, the former Dutch national phone company, has recently started operating in new domains; now covering telephone, internet and television. Through these three media, they wanted to launch a music-service called MusicStream. To embody and communicate, MusicStream had his physical home base in the Heineken Music Hall, a big concert hall in Amsterdam. At Fabrique, we developed the whole concept of interaction between visitors and the music service: from the way they can buy, the way they take it home to how they experience the space. After that, we designed the interior consisting of a bar, stairs, a stage and several other objects in the 100m long space. Currently, the bar and stage are being build and later this year the stairs will follow.


             

This is my MSc graduation project at the Delft University of Technology for Amsterdam's Rijksmuseum, the national museum of art and history in the Netherlands. The outcome of this 8 months research and concept design project was the creation of a new relationship between the museum and it's visitors and a concept invoking new interaction. It is presented in a book, models and a movie showing the concept in the museum.

           

mobilitymobilityKVD is an amsterdam based design studio using VIP, vision in product design, a specific design-approach. This approach is developed by Prof. P. Hekkert and Prof. M. van Dijk, founding Director of KVD. VIP is about designing from context. The research and creation of a context is the start of every design project, where the context is a set of factors relevant for the project and his domain. These factors can be cultural, psychological, philosophical, sociological or technical. Based on his position taken towards the context, the designer can create a user-product interaction and eventually design the product itself.


         

“Niet alleen jezelf zijn” literally means "not only being yourself". It is a jumper for men, designed for a contest from the Dutch ministry of Social Being and Welfare. Theme of the contest was putting men more to work in their household.
The sweater is for fathers and their kids and allows the kids to climb, swing and play on their father. It is meant a straight and positive encouragement for men to play with their kids. The strength needed in the interaction confirms the man in his man-being. The straitjacket-look must be totally unintentional...


           

Yuri allows you to create short photo-sequences with sound/voice. Afterwards you leave these “souvenirs” behind, for your friend to find. While dropping it in the air you can set the radius of the “souvenir-area”. For instance leaving it in your favourite bar by the table where you and your friend always drink your Friday night beer. Knowing you left some kind of gift behind for your friend, evokes a feeling of excitement and joy.


         

PeriBallon is developed for an idea-contest by the city of The Hague. For the “day of architecture”, designers were asked to redesign a guarding-post for police-officers. All results had to be presented on only one A3-presentation poster. In two days, Thice and I developed a concept: PeriBallon. Emphasis in this concept lies on the interaction between the police-post and his (mostly architectural valuable) environment and on the interaction with people visiting the public space surrounding the police-post.


         

grab the productgrab the productPrivate Dancer is designed for Proctor & Gamble as a conceptual packaging for wash-detergent. The concept allows people to increase their sexiness during shopping through interaction with the product. The rich interaction, with the supermarket as an arena, challenges people to seduce and be sexy, from subtle and neglectful to very expressive. This project was also the first exercise in V.I.P., Vision In Product design.


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