2006  Fabrique  Interior  Industry  project   

UGS makes software. Software that transforms the process of innovation. From process management software to 3D modelling and manufacturing software. Despite the widespread use of their products amongst design en production companies, the brand-name has yet to become a household name. To improve the reputation of the brand, design office Fabrique in Delft was asked to design a innovative exhibition-stand on a major industry-fair in the Netherlands. The result was a radical yet simple concept, communicating the complexity of process-management through a jungle of blinking LED's. When visitors climbed the two steps, the patterns became visible. The experience and looks of the stand contrasted hugely with other more technical and product-orientated stands on the fair. Everybody loved it.