2004  TU Delft  Concept  project   

grab the productPrivate Dancer is designed for Proctor & Gamble as a conceptual packaging for wash-detergent. The concept allows people to increase their sexiness during shopping through interaction with the product. The rich interaction, with the supermarket as an arena, challenges people to seduce and be sexy, from subtle and neglectful to very expressive. This project was also the first exercise in V.I.P., Vision In Product design.
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