2004  Competition  Concept  project   

“Niet alleen jezelf zijn” literally means "not only being yourself". It is a jumper for men, designed for a contest from the Dutch ministry of Social Being and Welfare. Theme of the contest was putting men more to work in their household.
The sweater is for fathers and their kids and allows the kids to climb, swing and play on their father. It is meant a straight and positive encouragement for men to play with their kids. The strength needed in the interaction confirms the man in his man-being. The straitjacket-look must be totally unintentional...
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