2006  Fabrique  Concept  Interior  Industry  project   

bar at Heineken Music HallWhen KPN, the former Dutch national phone company, started operating as an internet and television provider, Fabrique helped design their services in these new domains and build a new and consistent identity. We ran workshops with part of the management, as a starting point of designing the new television service and designed the products as touch-points for this service: the set-top box, the remote control, the interface.
At Fabrique, I also helped launching a new music-service across these three media, called MusicStream. Again both the framework for the service as it's touch-points. One of the main touch-points was a physical home base in the Heineken Music Hall, one of Amsterdam's biggest indoor concert halls. I was partly responsible for the interaction between the visitors and the music service: from the way people buy music, the way they take it home to the experience of the space. Based on this, we designed music vending machines, a bar, stairs, a stage, lighting and other interior elements. Most of these have been produced, others will follow later.