2006  Fabrique  Product  Graphic  Industry  project   

At Fabrique, I worked on the branding of Giant bicycles for the BeNeLux market. Fabrique proved Giant BeNeLux that it is worth producing local variants of it's bikes and brand interactions instead of using the global versions. We designed the graphics and colours on several models of bikes and made the decals. The bikes, produced in Taiwan, were then finished of for a more local market in the Netherlands. We also designed some of Giant's concept stores and in-store communication, along with the catalogue. It was a really interesting experience as the whole process had to happen fast and went into production immediately.
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