A few weeks ago, we did a short project in collaboration with the SAID Business School at Oxford University. Culture shock for both us and the friendly MBA students who enrolled in the "Design Leadership" elective. The starting point for both groups was to analyse a cult, for us to find out how belief systems can translate into products, rituals or services and for the MBA students to look at the business-side of something beyond the regular multinational. It was brilliant to experience how this clash of different thinking can yet be so inspiring for both sides.
Lucy Kimbell, tutor at the SAID business school, artist, consultant and previous tutor at our department, together with our own Nina Pope, managed to guide us just enough to make it an interesting 3 weeks, including a trip to oxford and inviting the SAID people over in London. For me, the project resulted in the creation of business models for life, something which needs a bit more processing before it will end up on this website.